蛮野古树茶 · 班章王

Client_熹茗茶业

Designer_Bosom

Photography_Zou Xunkai

Time To Market_2020

班章在普洱茶界被认为具有“茶王”的地位。茶山平均海拔1700米，属于亚热带高原季风气候带，冬无严寒，夏无酷暑，一年只有旱湿雨季之分，雨量充沛，土地肥沃，有利于茶树的生长和养分积累。原生态植被多样性文化保存完好，土壤有机质丰富，日照足、云雾浓、湿度大，特别适合古茶树的生长。

在维持「莽野·古树茶」的质朴/野性/原始调性的前提上，从班章茶山本身气质与特征出发，班章生态好、树龄长，有强烈的山野气韵，嗅散茶和茶饼有很突显的古树茶特有之香，香型似乎在兰花香与花蜜香之间。香气很强，在茶汤、叶底、杯底上都可以嗅到，且杯底留香比一般古树茶更强更长久，因其霸气的香气和口感，犹如一位王者。

在打开方式上，采用圆形天地盖的开盒方式，选取相应质感的纸张—粗糙。在视觉主画面上，以古树为茶王的概念，将树干设计为字体，生长出古树茶的枝干与树叶—霸气茂盛，提取符合其气质的古滇王朝青铜器纹路—大象，辅以产品名字的傣文写法—ᦗᦱᧃᧈ ᦋᦱᧂᧈ ᦞᦱᧂᧉ。

Banzhang is regarded as the "tea king" in the Pu'er tea industry. With an average altitude of 1700 meters, Chashan belongs to the subtropical plateau monsoon climate zone. There is no severe cold in winter and no hot summer in summer. There is only a dry and wet season in a year. The rainfall is abundant and the land is fertile, which is conducive to the growth of tea trees and the accumulation of nutrients. The original ecological vegetation diversity culture is well preserved, the soil is rich in organic matter, the sunshine is sufficient, the cloud is dense, and the humidity is high, which is especially suitable for the growth of ancient tea trees.

On the premise of maintaining the simplicity/wildness/original tonality of "Mangye·Ancient Tea", starting from the temperament and characteristics of Banzhang Tea Mountain itself, Banzhang has a good ecology and long tree age, with a strong mountain charm, sniffing loose tea and The tea cake has a very distinctive fragrance of ancient tree tea. The fragrance seems to be between orchid and nectar. The aroma is very strong, and it can be smelled on the tea soup, the leaf bottom, and the bottom of the cup. The fragrance at the bottom of the cup is stronger and longer than the ordinary ancient tree tea. Because of its domineering aroma and taste, it is like a king.

In the way of opening, the box opening method of the round sky and earth cover is adopted, and the corresponding textured paper is selected—rough. On the visual main screen, with the concept of ancient trees as the king of tea, the trunk is designed as a font, and the branches and leaves of ancient tree tea are grown-domineering and luxuriant, and the bronze lines of the ancient Dian Dynasty dynasty that match their temperament are extracted-elephants, auxiliary The way to write Dai in the name of the product-ᦗᦱᧃᧈ ᦋᦱᧂᧈ ᦞᦱᧂᧉ.