品鉴极致 · 马骨头

Client_泽悟武夷茶

Design Director_Bosom

Designer_L·Chao

Calligraphy_黄陵野鹤

Photography_Hello小方

Time To Market_2020

泽悟，品牌定位「江湖侠客」，产品以岩茶为主，旗下「品鉴极致」限量单品系列皆产于其自有的武夷山特殊山场。

马骨头—马头岩肉桂，岩骨花香的高级诠释。

“马骨头”为马头岩产区具有岩骨花香特质的代表作，马头岩是武夷正岩产区的标杆之一，其岩所产肉桂茶俗称“马肉”。马骨头于其岩间一片松林，日照时间长，土壤矿物质含量高，因而此茶香气高扬，滋味浓烈，且口感有辛锐刺激的特性，香气馥郁以橙花香、蜜桃香、桂皮香为主调，松针香、熟果香、岩石香为基调，饮后口齿留香，回味隽永。乾隆皇帝曾言：“就中武夷品最佳，气味清和兼骨鲠。

盒型，抽屉封套结合中国古代书型盒，搭配契合的色彩和材质。书法笔触展现产品特质，线条勾勒主图，正面似茶汤入喉的骨感，侧面形似一匹骏马。

Zewu, brand positioning "Chivalrous Expert", the main products are rock tea, and its limited-edition single-product series "Extreme Taste" are produced in its own special mountain farm in Wuyi Mountain.

Horse bone—Matouyan Cinnamon,Advanced interpretation of rock bone flower fragrance.

"Horse bone" is a representative work of the matouyan producing area with the characteristics of rock bone and floral fragrance. The matouyan is one of the benchmarks of the Wuyi Zhengyan producing area. The cinnamon tea produced from its rocks is commonly known as "horse meat". The horse bone is in a pine forest among the rocks. The sunshine time is long and the soil mineral content is high. Therefore, this tea has a high aroma, strong taste and sharp and stimulating taste. The aroma is mainly orange blossom, peach, and cinnamon. The notes are pine needles, ripe fruit, and rocky as the base notes. After drinking, the mouth will leave a fragrance and the aftertaste is meaningful. Emperor Qianlong once said: "The Wuyi product is the best among them, with a clear and harmonious smell.

Box-shaped, drawer cover combined with ancient Chinese book-shaped box, with matching colors and materials. The calligraphy brushstrokes show the characteristics of the product, the lines outline the main picture, the front is like the skinny of tea soup in the throat, and the side looks like a horse.